Remember the days when the only analytics available for signage came from foot and automobile traffic data? How many eyeballs passed that sign in a given day? Did that translate into sales or contact of any kind with the brand? Who knew? It was always a spray and pray approach.
Today’s interactive digital signage blows that traffic data out of the water. Location and AI-related tech allows integrators to collect data and connect with potential consumers as they pass the sign, interact, and potentially access a set of touchpoints afterward. The days of guesswork on signage impact are long gone.
So how can you develop solutions using this newly data-rich digital signage environment? Let’s take a look.
Collecting the Data
LED signs using System on Chip (SoC) technologies are making it cheaper and easier for digital signs to function as data collection streams and become an interactive touchpoint with a brand.
Digging into the data around this interaction is driving interest in digital signage beyond wayfinding and splashing out a message hoping it gets seen by passers-by. Here are some of the ways data is being collected and how it can serve your business.
The data tools at your disposal are powerful. Understanding these tools and knowing how best to utilize them is just one more way you can add value to your digital signage. Let’s take a deeper look at how to use this data to create a better customer experience.
Working the Analytics
Here is the power you are wielding with digital signage with interactive features. These analytics tools will help you understand customer engagement so the right messages and calls to action get put in front of them. Based on the information gathered, messages can be targeted and tweaked so they are more effective and deliver better and more directly attributable ROI.
There is a lot you can do with these analytics. Understanding what is possible will help you craft the right set of digital signage tools to meet your needs. Here are a few ways analytics can be used in digital signage:
Integration has never been more fascinating, as marketing, IT, and AV converge. Digital signage is a particularly vibrant example of this convergence. Understanding what is possible and delivering solutions for your business will give you a big leg up in the digital marketplace.
Talk to Us About Your Project
Too busy to chat right now?
Send us a message.