Houston Rockets

Transforming Control Room Operations at Toyota Center

The upgraded control room has transformed operations at the Toyota Center. Staff can now manage hundreds of displays and content streams with greater ease and precision. The new infrastructure enhances the live experience for fans and performers while opening the door to more complex production opportunities and new revenue streams.

CTI’s ability to listen, collaborate, and deliver on a shared vision allowed the Rockets organization to step confidently into the next era of venue technology.

The Challenge

Outdated Technology in a Demanding Venue

The Toyota Center, home of the Houston Rockets, is a dynamic venue hosting NBA games, concerts, esports competitions, and live events. Behind the scenes, however, the control room was operating on aging infrastructure. Legacy analog systems limited the team’s ability to manage modern content workflows efficiently. Flexibility was minimal, reliability was inconsistent, and the risk of system failure during high-pressure moments was growing.

The Solution

A Collaborative Overhaul with CTI

CTI partnered with the Houston Rockets to completely modernize the control room. The goal was not simply to replace outdated technology, but to resolve operational pain points and support evolving production needs. Working closely with the Rockets’ IT and production teams, CTI designed and delivered a fully integrated AV system that is scalable, reliable, and built for both current and future demands.

 

“We looked at several integrators, some that had done large projects, some that had done small projects – all had industry experience. What we really liked about CTI is they were hungry for our business. They acted like we were an important client, and they wanted our business.”

Doug Hall – General Manager, Toyota Center

CTI’s approach included:

  • Replacing legacy analog systems with a digital IP-based infrastructure
  • Centralizing control of video and content distribution across the arena
  • Improving signal reliability and responsiveness during live productions
  • Building a scalable platform that supports evolving use cases such as esports and hybrid events
empty basketball arena court viewed under central four-sided jumbotron screen
hanging center video board truss speakers seating tiers
arena seating tiers suspended video board displaying htown sign
suspended video board above basketball court seating tiers
basketball court center scoreboard toyota center seating tiers
empty basketball arena with suspended quad face jumbotron display over court
production suite operators monitors keyboards consoles chairs
arena viewing room glass wall videowall and basketball court
broadcast control room side videowall monitors mixing desks chairs
broadcast control room video wall multi monitors consoles chairs
Large LED screen displaying rockets win in basketball arena
People standing on basketball court under rockets win screen
Brightly lit basketball arena with large central display
Empty basketball arena with H Town display on central screen

Our Work

The Houston Rockets partnered with CTI to modernize the Toyota Center’s aging control room infrastructure. With legacy systems limiting flexibility and reliability, CTI delivered a fully integrated AV solution built for speed, scale, and performance. The result is a future-ready environment that enhances live production across sports, concerts, and esports events.

jumbotron scoreboard displaying liftoff schedule above empty arena seating

Wisconsin Center District

When the Houston Rockets needed to overhaul their arena’s AV infrastructure, they turned to CTI for a customized, high-performance solution. Discover how our work at the Toyota Center reflects our broader commitment to enhancing live experiences in sports and entertainment venues across the country.

broadcast control room video wall multi monitors consoles chairs

Cobb County

Upgrading the Rockets’ control room wasn’t just about hardware—it was about enabling seamless content delivery across every screen. See how CTI’s broadcast expertise empowers professional teams and production crews to deliver high-quality, real-time media in complex environments.

Meeting Room Video Wall CTI logo - CTI is an av company that designs and installs conference rooms, boardrooms, headquarter AV and more.

Why Choose CTI?

We’re one of the top-rated audio visual companies near you, delivering personalised service that other integrators just can’t match.

  • Fair, Fast & Flexible – We tailor solutions to your institution’s needs, ensuring transparent pricing, quick implementation, and adaptable support.

  • Personalized Solutions for education and business needs.

  • Scalable Solutions – Deploy campus and company-wide wireless conferencing and screen-sharing with centralized IT management.

  • Secure – Future-proof your classrooms and meeting spaces with platform-neutral conferencing and IT-friendly remote management.

“We felt that they listened to us. That they understood what our needs were, but they could also recommend things that we hadn’t thought of yet.”

Mindy Miller, Assistant Vice President, Development at Catawba College

“Working with CTI, they were able to bring that creative perspective and insight on “how do we achieve this?”. It was great to be able to work hand-in-hand with them to make it successful.

Alysia Radica, Interior Designer at RDG Planning & Design

“The reason we chose CTI to be a part of our team is we needed a partner that could be part of us, dream with us, be visionary with us, but then provide a practical, functional solution that would work us.

Brenda Dooley, Senior Vice President at FNBO

“All the training we received from CTI and their partners really allowed us to be ready for the first gameday”

Jake Stocker, Director of Game Presentation and Fan Experience Production for University of Michigan

“Working with CTI was very new, but they really know what they are talking about. And the whole team has been fantastic.”

Collin McCarty, Assistant Athletic Director for Broadcast and Production for University of Michigan

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