Wisconsin Center District Baird Center Case Study

The Wisconsin Center District needed a unified and scalable AV ecosystem that could match the versatility of its newly expanded facilities. With three distinct venues including the Baird Center, UWM Panther Arena, and Miller High Life Theater hosting everything from trade shows and sporting events to galas and live performances, the challenge was delivering seamless technology experiences across 300000 square feet of contiguous exhibit space and flexible meeting environments.

CTI partnered with the district to design and integrate a cohesive AV strategy that supports rapid room reconfiguration, high performance production, and consistent user experiences. The result is a future ready platform that empowers staff, builds client confidence, and ensures every event regardless of size or complexity runs flawlessly.