Houston Rockets
Transforming Control Room Operations at Toyota Center
The upgraded control room has transformed operations at the Toyota Center. Staff can now manage hundreds of displays and content streams with greater ease and precision. The new infrastructure enhances the live experience for fans and performers while opening the door to more complex production opportunities and new revenue streams.
CTI’s ability to listen, collaborate, and deliver on a shared vision allowed the Rockets organization to step confidently into the next era of venue technology.
The Challenge
Outdated Technology in a Demanding Venue
The Toyota Center, home of the Houston Rockets, is a dynamic venue hosting NBA games, concerts, esports competitions, and live events. Behind the scenes, however, the control room was operating on aging infrastructure. Legacy analog systems limited the team’s ability to manage modern content workflows efficiently. Flexibility was minimal, reliability was inconsistent, and the risk of system failure during high-pressure moments was growing.
The Solution
A Collaborative Overhaul with CTI
CTI partnered with the Houston Rockets to completely modernize the control room. The goal was not simply to replace outdated technology, but to resolve operational pain points and support evolving production needs. Working closely with the Rockets’ IT and production teams, CTI designed and delivered a fully integrated AV system that is scalable, reliable, and built for both current and future demands.
“We looked at several integrators, some that had done large projects, some that had done small projects – all had industry experience. What we really liked about CTI is they were hungry for our business. They acted like we were an important client, and they wanted our business.”
“We looked at several integrators, some that had done large projects, some that had done small projects – all had industry experience. What we really liked about CTI is they were hungry for our business. They acted like we were an important client, and they wanted our business.”
Doug Hall – General Manager, Toyota Center
CTI’s approach included:
Our Work
The Houston Rockets partnered with CTI to modernize the Toyota Center’s aging control room infrastructure. With legacy systems limiting flexibility and reliability, CTI delivered a fully integrated AV solution built for speed, scale, and performance. The result is a future-ready environment that enhances live production across sports, concerts, and esports events.
Wisconsin Center District
When the Houston Rockets needed to overhaul their arena’s AV infrastructure, they turned to CTI for a customized, high-performance solution. Discover how our work at the Toyota Center reflects our broader commitment to enhancing live experiences in sports and entertainment venues across the country.
Why Choose CTI?
We’re one of the top-rated audio visual companies near you, delivering personalised service that other integrators just can’t match.
“We felt that they listened to us. That they understood what our needs were, but they could also recommend things that we hadn’t thought of yet.”
“Working with CTI, they were able to bring that creative perspective and insight on “how do we achieve this?”. It was great to be able to work hand-in-hand with them to make it successful.
“The reason we chose CTI to be a part of our team is we needed a partner that could be part of us, dream with us, be visionary with us, but then provide a practical, functional solution that would work us.
“All the training we received from CTI and their partners really allowed us to be ready for the first gameday”
“Working with CTI was very new, but they really know what they are talking about. And the whole team has been fantastic.”
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